Disney has recently introduced a high-tech innovation to counter the frustrations of long waiting lines at attractions in the Disney parks, MyMagic+. The system will integrate different technologies to help visitors plan their vacation, like reserving FastPass tickets, dining reservations and payments.
Tom Staggs, President of Walt Disney Parks & Resorts, explains why they introduce this system. “Last years we have heavilly invested and innovated to lift the Disney experience to a higher level. Our goal is to provide every guest with a unique and personal service.” Expectations are that by spring 2013 Walt Disney World hotel guests will be the first to enjoy MyMagic+. By the end of 2013 the experience should be available to all guests.
Guests of Walt Disney World can already start to see the changes. There is already free WiFi in the theme parks and a mobile app with ‘My Disney Experience’ website has been launched. People can login free of charge on the ‘My Disney Experience’ website to plan their trip.
The most important part is FastPass+. This makes it possible to reserve a spot on a ride, or a viewing spot for the parades and fireworks, even before setting one foot in the park. Guests can plan their visit up to 60 days before coming to the parks, with space for on-the-fly changes once they’re in the park.
FastPass+ has already been tested by a select group of users, but MagicBand is something completely new. A simple, reusable bracelet with RFID technology can swiped against Mickey Mouse heads in the theme parks and hotels to activate all sorts of functions. MagicBand will be the key to your hotel room and at the entrances of the parks it will be scanned to allow you to enter the parks. If you connect your creditcard to the bracelet, it can be used to pay in the shops and restaurants. FastPass+ and Disney’s PhotoPass system will use the MagicBand.Based on: http://www.foxnews.com/travel/2013/01/08/disney-unveils-line-reducing-mymagic-technology/#ixzz2HfWVBIuU